The Forest, the Trees, and the Guiding Star: How a CRM Helps - and Doesn’t Help - Your Nonprofit’s Data Journey
On March 15, 2022, Cause Craft VP of Consulting Justin Birdsong co-hosted a webinar with our partner Civis Analytics where we explored the role of CRM in a nonprofit’s data journey.
We were also joined by two industry leaders from international relief & rescue NGOs — Jenny Sy, Data Science Manager for USA for UNHCR, and Sarah Autry, Director of CRM Strategy for Médecins Sans Frontières/Doctors Without Borders USA — to discuss how their organizations are leveraging CRM to support timely, tailored outreach to their donors & supporters, while also recognizing the role of CRM in a nonprofit’s overall data ecosystem.
Watch the full webinar on YouTube here:
And check out the presentation slides here: